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Small and medium businesses are
embracing technology so they can mix it with the big end of town.
The 2008 Sensis e-Business Report has found that smaller players are
tapping into the internet and new mod cons to work more efficiently
and grow their businesses. The role of a website in sales and
marketing of small and medium businesses is highlighted. In February
2006 just 26% of SMEs said they had a website. This year 55% said
they had a website, up 3% on the past year. But more telling was
that 12% of the businesses surveyed said they would have a website
in the next year, indicating how powerful websites are for business
of all sizes. When asked whether a website increased their business
effectively, businesses had a number of responses. The majority of
business, 65% said their website increased business effectiveness.
One in five said had generated more business. Promotion and
marketing was a by-product according to 12% of businesses. A website
provided easy access to information for 27% of business. Around 1800
businesses were interviewed for this wide-ranging survey. The report
found that: - The number of businesses who said they took orders
online had grown from 15% in 2000 to 54% this year. The number of
small and medium enterprises that placed orders online also had
increased to 67%, up 10% on last year. |
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